“Sustainable agriculture is one of the pillars of the sustainable development concept, which implements regardless of the type of cultures, technical means protecting the environment and controlling sanitary risks. It materializes by the implementation throughout the vineyard of production techniques which focus on safeguarding the environment, minimizing sanitary risks and protecting winegrowers.”

At Laroche, we have always conducted our vinification within an environmentally friendly framework. We are using as little chemical treatment as necessary to keep a satisfactory sanitary state. If an excessive dose of chemicals gives an impression of healthy vines, it, in fact creates important damages in the soil, our biggest patrimony. Disease protection is controlled by natural means.

In August 2008, we took a step forward and had the Mas La Chevalière vineyard management philosophy recognised by an independent organisation. (AFNOR)

The Terra Vitis logo on our back labels guarantees that the product you are enjoying was elaborated within this environmentally human and friendly framework.

• To promote an eco aware viticulture of quality which is also economically viable.
• To ensure that the production of grapes and wines generates the lowest possible amount of residues (in compliance with the residue maximal limit law)
• To protect winegrowers’ health whilst using chemicals
• To protect consumers’ health
• To promote viticultural techniques which favour vineyard management techniques that limit parasitic risks and natural mechanisms of pests regulations
• To preserve and favour the long term balance of the soil
• To avoid water, soil and air pollution linked to an agricultural activity
• To promote sustainable agriculture through the usage of the Terra Vitis collective trademark.